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>> WOW ACADEMY > SUPPORT
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Webmaster Exams and Certification
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What information is covered on the WCW exam?
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The questions on this exam are drawn from our
Web Design & Graphics,
Java Survival Skills,
E-Business,
and E-Marketing courses.
It is not a requirement to have taken any of our courses
to attempt the WebYoda Certified Webmaster exam, however, taking
the recommended WCW courses will help prepare you to pass the WCW exam.
Passage of the WebYoda Associate Webmaster (WAW)
certification exam is a prerequisite for taking the WCW
exam.
This exam covers the following course information:
| Web Design & Graphics |
Web Site Identity
Web Page Identity
Web Site Date Stamps
Navigation Etiquette
Navigation Appearance
Navigation Depth
Navigation Models
Content Quality Assurance
Content Organization
Web Design Mistakes
Web Site Design Models
Design Model Spacing
Background Considerations
The Creative Edge
The Organizational Edge
About HTML Editors
The secret to high-end Web design
Accessibility Standards
Accessibility Examples
Accessibility Priority Levels
Accessibility Guidelines
Auditory and visual alternatives
Consistent, clear and simple documents
Clear navigation mechanisms
Don't rely on color alone
Define the spoken language
Create tables properly
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Using markup properly
Using style sheets properly
Scrolling and animated content
Use new technologies carefully
Embed content carefully
Design for device-independence
Self Standing Accessible Web sites
Compatibility Concerns
Hand held device Options
Favorites History Options
Automated Features Options
About Content Optimization
Bandwidth Concerns
Recycling Graphics
Content Reduction
Content Division
Graphic Optimization
Sizing Graphics Correctly
Width and Height Attributes
Compressing Graphics
Web Graphic Formats
GIF Graphic Optimization
JPG Graphic Optimization
Creating Java glow, pushdown and transparent buttons
Interface slicing to create a Web site
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| Ebusiness |
Web Site Models Overview
E-Commerce Models
Non E-Commerce Models
Pre-Web Startup Tasks
Occupational Licenses
Setting Up a Business Entity
Tax Id And Resale Certificate
Choosing a Company Name
Choosing a Web Name
Business Merchant Accounts
Using a Merchant Account
Processing Orders Online
Processing Orders Offline
Secure Web Pages
Web Development Costs
Web Development Tools
Choosing a Web Host
Domain Registration
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Pre-Construction Needs
Collecting Content
Developing a Good Web Site
Online Shopping Cart
Privacy and Security Issues
Maximizing Web Site Success
Usability Testing
Review Web Site Statistics
Deep Linking
Delay Customer Registration
User Feedback
Web Site Maintenance
Search Engines
Web Site Marketing
Web Site Proposal Process
Webmaster Income Streams
Gaining Client Confidence
Pre-Proposal Considerations
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| Java Survival Skills |
Applet Overview
Unorganized Applet Code
Organized Applet Code
Using Simple Applets
Using Complex Applets
JavaScript Basics
JavaScript Strategy
Reserved Words
Defining Variables
Assignment Operators
Assignment Operators
Logical Operators
Comparison Operators
Arithmetic Operators
Classes Defined
Objects Defined
Properties Defined
Methods Defined
Embedding JavaScript
Hiding JavaScript
JavaScript Comments
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Write and WriteIn
HTML in JavaScript
"with" and "for"
"if", "else" and nested "if"
JavaScript Functions
Alert, Confirm, Input
Creating a Function
onClick, onLoad and onUnload
onMouseOver and onMouseOut
onChange, onSubmit
Last Modified
Previous/Next Buttons
New Java Detector
New Browser Window
Current Time/Date
Visitor Timer
Online Quiz
Self-Disappearing Popup Window
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| E-Marketing |
Fundamental Marketing Rules
Bad Products Do Not Succeed
First is Assumed Best
Second Is Not Bad Either
Less is More
Own a Keyword or Phrase
Marketing Demographics
The Power of the Brand
Branding Defined
Brand Quality Concerns
Publicity Vs. Advertising
Create New Brand Categories
A brand must be focused
Brand Extension Vs New Brands
Sub Brands Concerns
Brand Consistency
Choosing a Brand Name
International Brand Concerns
Banner Branding Vs. Click-Thrus
Banner Terminology
Banner Optimization
Pay Per Banner Impressions
Free Banner Exchanges
Grading Banner Exchanges
Using Banner Exchanges
Free Banner Drawbacks
Paid Vs. Free Banners
Search Engines Vs Directories
Can the Search Engine War Be Won?
Search Engine Basics
Hidden Content Alternative
Keyword Search Terms
Qualifying Keyword Search Terms
Doorway Pages
Making the Search Engines Like You
Search Engine Popularity
Link Popularity
Click Popularity
Popularity Search Engines
Hand Reviewed Directories
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Pay Per Click Search Engines
Metacrawler Search Engines
Top Search Engines
Domain Name Monopoly
Keyword Domain Names
Misspelled Domain Names
Common Domain Misspellings
Competitor Domains
Your Mispelled Domains
Direct Mail vs Direct Email
Spam Email
Opt-out Email
Opt-in Email
Purchased vs Rented Email Lists
Renting a List
Building A Better Email
The Email Envelope
The Email Body
Test Your Email
Avoid Email Attachments
When to Send Email
The Unsubscribe Option
Response Tracking
Response Staff
Newsletters
Running Your Own Newsletter
Newsletter Advertising
E-Promotions
Newsgroups
Press Releases
Affiliate Advantages
Affiliate Disadvantages
Affiliates Vs Advertising
Affiliate Types
Agreement Terms
Affiliate Payments
Building Affiliate Program
Promote Affiliate Program
Affiliate Screening
Affiliate Approval Notice
Affiliate Vs. Promocode
Affiliate Tracking
Self Referrals
Affiliate Graphics
Using Other Affiliates
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Over 20882 professionally trained and 6343 certified Webmasters in over 100 Countries!
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WOW Academy is not affiliated to nor sponsored by the World Organization of Webmasters, Prosoft Learning, CIW, or VCampus.
All Design, Graphics, and Content are copyright © 1996-2008 WebYoda, Inc. All rights reserved.
WebYoda, WOW Academy, WAW, WCW, and CWP are trademarks of WebYoda, Inc.
All WebYoda and WOW Academy employees are
Certified Webmasters
Where the first Certified Webmaster was trained.
 
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